Ecoxotic grew out of a small tribe of aquarium hobbyists who believed the focus of the aquarium industry was no longer on the hobbyist. Keeping an aquarium has become a chore: they are too complicated and the industry is fraught with inefficiencies and misinformation. Essentially, the thrill of having an aquarium is gone. So, we created a company where we could be more creative, spread our passion for change and cultivate a new tribe of hobbyists. Focusing on our core beliefs has resulted in a product line that is simple, elegant, easy-to-use and makes fish keeping fun again. When we design a new product, innovation, simplicity and environmental responsibility are core tenets for the team. We draw Inspiration from inside the hobby – specifically from freshwater, marine and reef aquarists – and outside the hobby (specifically our wives and their friends.) This design philosophy is applied across our entire product line, which includes modular LED aquarium lighting fixtures, integrated aquariums and accessories.