Mag-Float is owned by Gulfstream Tropical Aquarium, a South Florida business established in 1964. Originally the company`s focus was distributing live brine shrimp, ghost shrimp, blackworms, frozen fish food, live phytoplankton, live feeders freshwater fish and aquatic plants. The company`s signature product line, patented Mag-Float floating magnet aquarium cleaners, were named the most innovative invention in the aquatic industry in 2000. The following year the company began distributing their products nationally and internationally. More recently the company unveiled a line of fresh and saltwater aquarium water conditioners, treatments and buffers under the moniker Mag-Float Labs and introduced the Mag-Flip, a magnet aquarium cleaner with a scraper for more stubborn algae.