Press, Awards, & Designations

There’s Nothing Fishy About Marine Depot’s Customer Experience

Marine Depot recently launched a new order tracking experience with Narvar that always shows an accurate delivery date, even before a carrier scan. Narvar’s algorithm can uniquely do this thanks to a vast dataset with fulfillment trends, weather, cross-carrier performance data, and more. Customers can also opt into order updates sent by SMS text message or Facebook Messenger.

Annex Cloud's Soultions Help Increase Marine Depot's Average Order Value By $20 And Conversion By 35%

Marine Depot implemented an entirely new Customer Loyalty program and Referral Marketing solution, in addition to updating and migrating their Questions & Answers and Ratings & Reviews platforms. All solutions are run through Annex Cloud's unified platform with Marine Depot’s comprehensive Customer Loyalty program as the centerpiece.

One Aquarium at a Time: Marine Depot Shows How Important Knowledge & Customer Service are to E-Commerce Success

The world of an aquarium hobbyist is one that is in a constant state of fluidity. With decisions to make regarding tanks, filters, pumps, lighting, and a plethora of other custom options, even an expert can be overwhelmed. Marine Depot, an online aquarium retailer that has been in business since 1998, knows all of the choices well and can help anyone, from novice to aficionado, make the right decision.

Q&A with Affirm: Fair and Honest Financing in an Era of Credit Fear and Uncertainty

We recently announced that you can finance purchases at Marine Depot for up to 12 months. While the response has been mostly positive, there have been some concerns raised by members in the aquarium community. We take feedback very seriously, especially the opinions of aquarium hobbyists, so we read and took note of every issue raised and addressed them all in this far-reaching interview with Affirm.

Marine Depot Financing Now Available — Pay Over Time in Fixed Monthly Installments!

Marine Depot now offers monthly financing options for orders $200 and up through our partnership with Affirm. There are no gimmicks like deferred interest or hidden fees, so the total you see at checkout is always what you actually pay. Just provide some basic information and get a real-time decision to see if you can split your order into monthly payments with rates from 10-30% APR.

BIG NEWS: Our New Website is Live PLUS Free Shipping, No Minimum

We are also very excited to announce our new FREE SHIPPING program! That’s right, folks, Marine Depot now offers free economy shipping for all orders to the lower 48 United States with only a handful of exceptions such as frozen foods and large items that require freight shipping. Whether you need just 1 bulkhead or 1,000: it ships FREE! Orders over $199 are automatically upgraded to UPS Ground.

Marine Depot Earns 2016 Bizrate Circle of Excellence

Over 3,600 online retailers in North America were considered for the 2016 Bizrate Circle of Excellence Awards. Winners continuously obtained feedback from their customers throughout the award year (August 1, 2015 through July 31, 2016) and received ratings that are statistically significantly above average. This is the fifth time that Marine Depot has been awarded this prestigious designation.

Marine Depot Announces Best of 2015 Award Winners

190 brands were considered for the fifth annual Best of Awards, which recognize aquarium supply manufacturers and products that have demonstrated outstanding performance throughout a one-year period. “The Best of Awards are a way we can help hobbyists distinguish which brands go above and beyond the norm to create exceptional products and back them with quality customer support,” said Wayland Wong, Chief Operating Officer.

Marine Depot Earns 2015 Bizrate Circle of Excellence

Bizrate® Insights announced this week that was a winner in its 16th annual Bizrate Circle of Excellence Award. The Award recognizes retailers that received outstanding online customer satisfaction scores throughout a one-year period, as rated by millions of verified online buyers. This is the fourth time that Marine Depot has been awarded this prestigious designation.

Marine Depot awarded Google Trusted Stores badge

To help shoppers identify internet retailers that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google up to $1,000.

Marine Depot Experiences 11% Revenue Boost With Improved Search Capabilities

Marine Depot, an online retailer of aquarium equipment, nutrition and supplements, has achieved an 11% improvement in revenue since implementing solutions from on-demand site search software provider SLI Systems. Marine Depot has not only increased revenue, but also decreased web site bounce rate by 68%. Additionally, the eTailer has seen a boost in transactions (4%) and average order value (7%)

Marine Depot Swims Ahead of Competition to Achieve 11% Revenue Increase for E-commerce Business Using SLI Systems visitors who use site search powered by SLI are finding what they need faster and converting into customers almost four times more than non-search customers, contributing to an 11% increase in revenue and driving the average order value up 7%," said Wayland Wong, COO for Marine Depot. Marine Depot's head of marketing, Jeff Johnston, will join SLI CMO Tim Callan for a webinar on Wednesday, February 25 at 11:00 am PST to share how has rapidly grown its business with SLI site search.

Next-Generation Protein Skimmers Available Now at

Internet retailer is introducing saltwater aquarium hobbyists to the latest in tank filtration technology this summer with the release of the AquaMaxx ConeS Series Protein Skimmer. “ConeS protein skimmers, like other AquaMaxx products, offer premium-level performance at a mid-range price point,” said Ben Ros, Director of Operations for First to Carry Innovative Marine Auto Top-Off System

Internet retailer has partnered with Innovative Marine for the release of two hotly anticipated products in the aquarium community: the Innovative Marine HydroFill Pump and HydroFill ATO Controller System. "The HydroFill Pump and ATO Controller are like nothing you've seen before," said Ben Ros, Director of Operations for Marine Depot. "I know many of our employees will be using these products with their own aquariums. I know I will."

Smart Technology Makes Keeping a Saltwater Aquarium Easier Than Ever

Energy-efficient aquarium lights, powerful filters and automation tools like timers, feeders, wavemakers and dosers make managing tanks of all shapes and sizes easier than ever before. “The tank technology of today gives aquarium owners the freedom to enjoy life to the fullest, plus peace of mind that your investment will be taken care of while you’re away,” said Ben Ros, Director of Operations for

As Weekend Temperatures Soar, Marine Depot Helps Aquarium Owners Beat the Heat

Weather forecasters are predicting a potentially deadly heat wave will bake the western United States this weekend. Exceedingly high temperatures can endanger humans and animals alike. Aquatic life is especially susceptible to temperature fluctuations, so online aquarium store Marine Depot has provided aquarium owners with some tips, tricks and tank equipment to help hobbyists prepare their tanks to beat the summer heat.

Marine Depot's 'Great Coral Giveaway' Back by Popular Demand

Marine Depot is giving away rare, colorful corals for the next 8 weeks in 'The Great Coral Giveaway,' a promotion so popular in 2012 it inspired the internet retailer to reopen its livestock division, Marine Depot Live, now co-sponsor of the event. "We will announce the winner of the coral each Friday on social media then contact them by email to arrange delivery of their new wet pet." Joins 3rd Annual 'Frags 4 Food' Event to Help the Hungry

The Inland Empire Marine Aquarium Society (IEMAS) is hosting their third annual "Frags 4 Food" event this Saturday at the Tropical Reef Fish in Rancho Cucamonga, CA. When Ben Ros, Director of Operations for, heard about the event, he immediately issued a challenge to his staff. "I want to donate more food than anyone else," Ros told his team. Wants to Give Aquarium Owners 'Money for Nothing'

"The new has only been open one month, but we're already beginning to gain traction in the marketplace," said Ben Ros, Director of Operations for "We're super proud of our colorful collection of corals, so we thought, 'What better way is there to get people to come shop our site?' than give away free money! Hosts Aquarium Club Meeting, Coral Auction

The strength of community in the aquarium hobby never ceases to amaze me," said Ros. "Our customers, vendors and staff all share a passion and appreciation for aquatic life. Getting together to discuss nerdy topics like marine biology and new technologies that can help us take better care of our fish tanks may not sound like an exhilarating Friday night, but the energy and excitement we all feel when we're together is undeniable."

Light-Emitting Diodes Emerge as Aquarium Light Technology of Choice for Efficiency, Longevity

Internet retailer is shedding new light on the shopping habits of aquarium owners in shades of cool white, hyper red and royal blue. The popular online aquarium supply store revealed data today affirming light-emitting diodes (LEDs) have replaced fluorescent and metal halide bulbs as the light technology preferred by the majority of aquarium owners.

Aquarium Livestock Dealer Reopens After 4 Year Hiatus

Online aquarium supply store revived its aquarium livestock division earlier this month by launching a revamped, a companion website that sells rare and exotic What-You-See-Is-What-You-Get (WYSIWYG) corals and clams.'s aquaculture and holding center is located in Garden Grove, CA near's primary headquarters. Shares Secrets of Keeping a Successful Saltwater Aquarium in eBook recently published their first eBook, "100 Tips for a Successful Aquarium," a 100+ page guide that explains in plain language how to maintain a healthy saltwater tank. "There is so much information online about setting up and caring for a saltwater aquarium, it can be difficult to discern fact from fiction," COO David King said. "If you follow the no-nonsense principles laid out in this guide, you'll save yourself a lot of time, money and unnecessary stress."

National Aquarium Wholesale Supply Becomes U.S. Master Distributor for Evolution Aqua

The first retailer in the U.S. to carry the PURE product line is Inc. 5000 company The well-known online aquarium supply destination is making a splash in social media by inviting aquarium hobbyists to post photos of their dirty aquariums on the company's Facebook page. The owners of the five dirtiest aquariums will receive a box of Evolution Aqua's PURE Marine to treat their tanks in what calls the PURE Marine Challenge. Joins Lincoln Training Center's Efforts to Help Adults with Disabilities

The first retailer in the U.S. to carry the PURE product line is Inc. 5000 company The well-known online aquarium supply destination is making a splash in social media by inviting aquarium hobbyists to post photos of their dirty aquariums on the company's Facebook page. The owners of the five dirtiest aquariums will receive a box of Evolution Aqua's PURE Marine to treat their tanks in what calls the PURE Marine Challenge. Starts Season with '12 Days of Fishmas' Sale

In addition to's annual holiday gift guide and weekly email promotions, the company will offer one deeply discounted deal per day for 12 consecutive days. Each deal will be available for 24-hours starting at 12 am and concluding at 12 pm PST. The holiday specials will be featured on the home page, distributed via email and shared on social media websites like Facebook, Twitter and aquarium-related message boards. Demos New Products at Aquarium Club Meeting hosted the Southern California Marine Aquarium Society's November meeting recently at their company headquarters. More than 100 Southern California aquarium hobbyists attended the event to test drive the latest aquarium technology, buy corals and listen to presentations from top aquarium supply manufacturers. "This is the biggest turnout we've had at a meeting in the past couple of years," SCMAS President Gregory Carroll said. Announces Best of 2012 Award Winners

More than 180 brands from across the globe were considered for the second annual Best of Awards, which recognize aquarium supply manufacturers and products that have demonstrated outstanding performance throughout a one-year period. "We are witnessing a renaissance in aquarium product innovation," said Ben Ros, Director of Operations for

Aquarium Store Backs MASNA Position on Hawaii Aquarium Fishery has partnered with the Marine Aquarium Societies of North America to support the non-profit organization’s positions on sustaining marine environments, aquarium fisheries and the ethical growth of the marine aquarium hobby through captive breeding/propagation efforts. "Partnering with this distinguished organization is a way to amplify our shared positions on responsible aquarium keeping and sustainable aquarium fishery."

Aquarium Supply Store Celebrates Take Your Dog To Work Day

Executives at aquarium supply store encouraged employees to turn on their auto fish feeders before coming into the office June 22 so they could stay and celebrate Pet Sitters International's Take Your Dog To Work Day®. TYDTWDay was created by PSI in 1999 to celebrate the great companions dogs make and to encourage their adoptions. It is an annual event that is always celebrated on the Friday following Father's Day. Announces Best of 2011 Award Winners announced the winners of their inaugural Best of Awards which honor the top brands and products in the aquarium industry. Twelve winners were presented with beveled teardrop-shaped awards during the world’s largest aquarium expo, Reef-A-Palooza, October 22-23 at the OC Fair Grounds in Costa Mesa, CA. More than 170 brands from across the globe were considered for the Best of Awards.

Fins, Furs & Feathers Awarded in Inc. 500|5000 2011 List of Fastest Growing Businesses

Each year, Inc. recognizes the fastest growing businesses in America out of nearly 7 million privately owned companies. Such recognizable names as and Microsoft have graced the list, and now Fins, Furs & Feathers, Inc. (parent company of and ranks number 4,811. "To me, this shows that we’re doing something right," said Mike Giove, chief operating officer for Fins, Furs & Feathers, Inc.

Fins, Furs & Feathers, Inc. Ranked 'Top 500' E-Retailer

Fins, Furs & Feathers, Inc., parent company of and, has been recognized as one of the top 500 e-commerce companies in the United States by national business magazine Internet Retailer. This is the third consecutive year the company has received this designation. "Being chosen for such an elite group is truly an honor,"" said Ben Ros, Director of Operations at Fins, Furs, & Feathers, Inc. "The Top 500 list are the all stars of e-commerce." reveals new aquarium innovations at 7th Annual Reef-A-Palooza unveiled a bevy of new aquarium products Oct. 23 and 24 at the annual Reef-A-Palooza aquarium show in Costa Mesa, CA. The show attracted a record number of attendees, many from out of state, to the two-day event at the Orange County Fair & Exposition Center. Aquarium hobbyists of all levels of experience gathered to buy coral, learn new aquaculture techniques and eye the latest aquarium technology. Recognized by Bizrate for Providing Outstanding Online Customer Experience this year joins the ranks of 134 online retailers awarded with the BizRate® Circle of Excellence, representing 2.7% of all online retailers within the BizRate Insights North American Retailer Network. The BizRate Circle of Excellence recognizes those online retailers within the BizRate Insights Network who have demonstrated outstanding performance, as rated by their customers, throughout a one year period.

Online Aquarium Supply Store Unveils Redesigned Education Section

Online aquarium supply store unveiled a redesigned section of its website this week that includes a host of new educational content, helpful tools and opportunities for social interaction. "We're extremely excited about the changes we’ve implemented," said Mike Giove, chief operating officer of "Our new and improved Education Center is a dynamic, web 2.0-friendly doorway into the aquarium hobby." Expands Selection: Offers New AquaMaxx Aquarium Skimmers is the first aquarium supply store to offer AquaMaxx’s new line of protein skimmers. The products will provide much-needed improvements for aquarium and fish tank maintenance. “When we see in-demand products like these, we try to make them available as quickly as possible,” said Mike Giove, chief operating officer for

Fins, Furs, and Feathers, Inc. Ranks Among the Top 35 Specialty Online Internet Retailers

Internet Retailer ranked Fins, Furs, and Feathers 35th in the specialty category of its list of top 500 Internet retailers around the country. The pet accessories retailer made the list for the second-straight year because of its sales, growth and excellent shopping experience. Fins, Furs, and Feathers, Inc. is the parent company of and

Aquarium Hobbyists Navigate Fishy Waters with

Many businesses try to make an easy dollar by marketing and selling trendy products the average consumer does not need. enforces a business model that avoids selling unproven aquarium filters and tank lighting fads. “We don’t just sell whatever is the newest, hottest product,” said Mike Giove, chief operating officer for

Economic Slump Leads to Neglect of Aquariums

To save money, more and more parents are purchasing fish to appease pet-hungry children. But they are not taking care of their aquarium pets as well as they once did. executives worry that cost effective short-term purchases may end up costing consumers more in the long run. Wins Circle Of Excellence Platinum Award

Shopzilla's Circle of Excellence recognizes the BizRate® Research online retailers who demonstrated outstanding performance throughout the year. Over 3000 quality, consumer-rated online merchants were considered for the awards. The awards are based on the direct feedback, collected at the point-of-sale and after delivery of goods, from customers concerning seven key satisfaction metrics. is Customer Certified

Customer Certified denotes that provides satisfactory service and is proactively committed to monitoring our customer's satisfaction by allowing every customer to provide feedback to directly at the point-of-sale. Website Redesign a Success, an online marine and reef aquarium destination, recently underwent a dramatic website redesign that has boosted conversion rates and overall customer satisfaction. The new site offers many aesthetic and functional improvements designed to enhance the user experience and increase site stickiness.

Pet Product News names 2006 Retailer of the Year

Pet Product News named their 2006 Retailer of the Year for specialty pets. Pet Product News International is published by BowTie News, a division of BowTie, Inc., America’s leading producer of pet and animal magazines. Their roster of more than 50 publications is distributed nationally to millions of pet-loving consumers as well as pet store retailers, veterinarians, and breeders. Teams with Cell Phones for Soldiers to Help Troops Stay Connected with Families is including 4,000 pre-paid Cell Phones for Soldiers envelopes inside packages shipped to customers during the month of April. Cell Phones for Soldiers is a non-profit organization that helps U.S. soldiers stationed overseas to stay connected with their families back home.

Fins, Furs & Feathers, Inc. Ranked Among 'Top 500' E-commerce Companies

Fins, Furs & Feathers, Inc., parent company of and, has been recognized as one of the top 500 e-commerce companies in the United States by national business magazine Internet Retailer. This is the second consecutive year the company has received this designation.